Ehsan Kaykhah | KAY

Services

Intelligent Growth

Growth is no longer only about spending more. It is about building smarter systems.

KAY helps businesses clarify positioning, improve brand performance and build practical AI and marketing systems that support sustainable growth. The work is analytics-informed — the creative decisions are held to the same standard as the commercial ones.

What's included

  • 01Positioning
  • 02Growth roadmap
  • 03AI workflow design
  • 04Content systems
  • 05Campaign planning
  • 06Channel strategy
  • 07Team enablement

Why it matters

The goal is not more noise. The goal is more signal, better decisions, and a growth engine that scales without chaos.

Selected work

What you get

  • A position the market can repeat back to you
  • Marketing that runs as a system, not a series of campaigns
  • AI workflows the team can operate without you
  • Reporting an executive will actually read

How it runs

Starts from

A company that is growing and cannot tell which part of the growth it caused — or one that has stopped growing and has four theories about why.

  1. 01

    Diagnosis

    The constraint rather than the symptom: where demand actually stops, and which of the four theories survives contact with the numbers.

    Hands on

    A written diagnosis, and the theories it retires.

  2. 02

    Position & offer

    What the market is being asked to buy, said in the market's own words, with the sacrifice named rather than implied.

    Hands on

    A position, an offer, and a price the position can carry.

  3. 03

    Systems

    Marketing as infrastructure: content formats with owners, an instrumented funnel, and AI workflows placed where a bottleneck actually is rather than where they are fashionable.

    Hands on

    Workflows the team runs without you, and a funnel that reports itself.

  4. 04

    Reporting

    One definition per number and a monthly rhythm, so the review argues about the decision instead of about whose figure is the right one.

    Hands on

    A metric set, a cadence, and reporting an executive actually reads.

You are left with

A growth engine that scales without chaos — and a team that can operate it through a quarter you are not in.

What goes back

The reporting is the diagnosis again, three months later. That is the whole loop, and it is the reason the engagement is allowed to end.

Pricing

The practices that run inside this programme, and what each tier costs.

See pricing

01Business & Growth Intelligence

Sprint

Diagnosis Sprint

A business spending on growth that cannot say which part of the spend is working.

From

$11,500per project

  • Business & market diagnosis
  • Interviews with the people who own the number
  • A written diagnosis — short enough to be argued with
  • The next decision, named

Programme

The full practice

Growth Programme

A business about to spend, with the position still undecided.

From

$34,500per project

Everything in the Diagnosis Sprint, plus

  • Positioning and offer design
  • A position stated in one page, and the proof allowed to stand behind it
  • Growth roadmap
  • Business intelligence & reporting — one definition per number
  • A metric set and a monthly reporting cadence

Partnership

Growth Partnership

A team that wants the diagnosis rewritten against evidence, not memory.

From

$9,250per month

After the Growth Programme, every month

  • A monthly review that puts the numbers in front of the decision
  • The diagnosis rewritten each quarter against evidence
  • AI workflow design
  • Market entry, East to West

02Brand & Marketing

Sprint

Brand Strategy Sprint

A company whose own people describe it differently in three meetings.

From

$14,000per project

  • Brand strategy & architecture
  • What is one brand, what is a sub-brand, and what should stop existing
  • One sentence the founder, the salesperson and the website all use

Programme

The full practice

Brand Programme

A brand that has to be understood the same way everywhere it is said.

From

$49,500per project

Everything in the Brand Strategy Sprint, plus

  • Narrative, naming & messaging
  • Visual identity direction
  • A brand system a designer who was not in the room can follow
  • Content systems — formats, owners, a calendar
  • Campaign & channel planning

Partnership

Brand & Marketing Partnership

A team that needs the brand to run when the founder is not in the room.

From

$7,750per month

After the Brand Programme, every month

  • The publishing rhythm, run with your team
  • A campaign plan each quarter, tied to the position
  • Personal & executive branding

Related work

All work