Selected work should show how KAY thinks, builds and delivers.

Nobody Buys a First Edition

A new exhibition brand with no history launched at the top of its market — and sold nothing on the night.

• 0 sold
• 1 architect on stage
• Private, by invitation

Thirty Nights of Nowruz

One large year-end gala, replaced by thirty small ones — and not a single gift shipped.

• 30 nights
• 15–20 a night
• 0 couriers

In Praise of the Longest Night

Ninety-five per cent of everyone invited came, and not one of them was invited by us. That number is not a measure of the evening — nobody had seen it yet. It is a measure of who did the asking.

• 360 guests
• 6 sponsors
• 95% accepted

One Tehran, One Niavaran

One hundred of the hundred and twenty invited came, and nothing was sold on the night. The room was the argument, and it was the only argument made.

• 120 invited
• 100 came
• Nothing sold

WINDOW SCENE

WINDOW ran for the first time with no hall to run in — three evenings, the same invitation-only audience, and a format that turned out to be a set of decisions rather than a kind of room.

• 3rd edition
• Three evenings, after dark
• No hall, no roof

WINDOW GARDEN

79% of exhibitors acquired clients they could not have reached any other way. That is not event ROI — it is brand infrastructure.

WINDOW DISPLAY, Tehran

The edition established the private-presentation model that the following editions were built on, and won the format recognition from Iran's building industry.

Banaye Bartar Magazine

It created the shared room that made everything afterwards possible — the network the events were built on, and the trust that carried 500+ brand relationships.