BANAYE BARTAR

Banaye Bartar started as a small marketing company with a specific conviction — that an industry built on engineering precision was communicating with almost none of it. Construction firms had products, capability and pedigree, and almost no way to make any of it legible to the people who specified and bought.

In 2011 the group launched Banaye Bartar Magazine, the first specialised publication connecting architects, engineers and material suppliers across Iran's building industry. The magazine did what the marketing work could not do alone: it created a shared room for an industry that had never had one.

By 2024 the group had served 500+ brands, produced 50+ major events, and connected more than 50,000 professionals. It is also the reason everything after it works — the network, the operational discipline, and the understanding that a market is a set of relationships before it is a set of transactions.

The magazine was only the beginning. From its roots in market research, the Banaye Bartar Group expanded into a building-industry company focused on supply, trade, marketing, branding, advertising, consulting, and specialised events. Its wider activities began in 2007, and in 2014 the group took formal shape through the Banaye Bartar event program. Over nearly a decade, it became the main and parent company behind my work in Iran.

The group worked with some of the most respected manufacturers and suppliers of building materials, as well as companies working across construction, architecture, and design. It produced more than 50 specialised events, ranging from scientific seminars and industry conferences to exhibitions, product launches, and other professional gatherings.

These events were designed to do more than showcase products. They created spaces for connection, knowledge exchange, and the formation of commercial relationships across Iran’s building industry. Over time, tens of thousands of professionals, business owners, and industry participants took part in Banaye Bartar’s programs and connected with one another.

WINDOW emerged from this experience as one of Banaye Bartar’s most important innovations: a new approach to creating professional, distinctive, and experience-led events. Alongside WINDOW, brands and initiatives such as HAYAT and NAMA SHAHR became part of the group’s expanding ecosystem.

For me, Banaye Bartar was the experience of building a company, a team, a network, and an ecosystem from the ground up. It remains one of the foundations of how I think about brands, experiences, and growth today.