Ehsan Kaykhah | KAY

Pricing

Priced by what it includes.

Every engagement is built from the services it needs, so the final figure depends on what you take on. Each practice starts at one of three tiers below; the strategy call settles the scope, and the number with it.

01

Business & Growth Intelligence

Clarity before spend: what the business actually is, what it should sell, and what to decide next.

Sprint

Diagnosis Sprint

A business spending on growth that cannot say which part of the spend is working.

From

$11,500per project

  • Business & market diagnosis
  • Interviews with the people who own the number
  • A written diagnosis — short enough to be argued with
  • The next decision, named

Programme

The full practice

Growth Programme

A business about to spend, with the position still undecided.

From

$34,500per project

Everything in the Diagnosis Sprint, plus

  • Positioning and offer design
  • A position stated in one page, and the proof allowed to stand behind it
  • Growth roadmap
  • Business intelligence & reporting — one definition per number
  • A metric set and a monthly reporting cadence

Partnership

Growth Partnership

A team that wants the diagnosis rewritten against evidence, not memory.

From

$9,250per month

After the Growth Programme, every month

  • A monthly review that puts the numbers in front of the decision
  • The diagnosis rewritten each quarter against evidence
  • AI workflow design
  • Market entry, East to West

02

Brand & Marketing

A brand people understand, feel, and want a relationship with — and the marketing system that keeps it that way.

Sprint

Brand Strategy Sprint

A company whose own people describe it differently in three meetings.

From

$14,000per project

  • Brand strategy & architecture
  • What is one brand, what is a sub-brand, and what should stop existing
  • One sentence the founder, the salesperson and the website all use

Programme

The full practice

Brand Programme

A brand that has to be understood the same way everywhere it is said.

From

$49,500per project

Everything in the Brand Strategy Sprint, plus

  • Narrative, naming & messaging
  • Visual identity direction
  • A brand system a designer who was not in the room can follow
  • Content systems — formats, owners, a calendar
  • Campaign & channel planning

Partnership

Brand & Marketing Partnership

A team that needs the brand to run when the founder is not in the room.

From

$7,750per month

After the Brand Programme, every month

  • The publishing rhythm, run with your team
  • A campaign plan each quarter, tied to the position
  • Personal & executive branding

03

Events & Experiences

Events built like platforms: the right room, one strategic idea, and relationships that outlive the night.

Sprint

Experience Concept

A date, a budget, and a reason for gathering people that is still a theme rather than an objective.

From

$12,500per project

  • Event strategy & concept
  • Curated guest and audience design — a reason beside each name
  • A designed guest journey
  • A definition of a good night, agreed in advance

Programme

The full practice

Signature Experience

A launch, an offsite or a brand moment with a date on it — and an audience you would rather compose than fill.

From

$37,500per event

Everything in the Experience Concept, plus

  • Experience & space design
  • Production and on-site flow
  • AI-assisted personalisation — who should meet whom, a briefed host
  • Post-event measurement and amplification
  • The footage that proves it happened

Partnership

Format Partnership

A format that runs every season, where the follow-up of one edition is the guest list of the next.

From

$27,500per edition

After the Signature Experience, every edition

  • Sponsor & exhibitor programmes
  • Each guest list built from the follow-up of the edition before
  • Each edition measured against the one before it

04

Brand Launch & Market Entry

Launching something new — a brand, a venture, a format, a market you have never sold into. The moment you have no proof, and the position you take will be the one you keep.

Sprint

Launch Strategy Sprint

Something with no history: a first edition, a new venture, a market that has never heard the name.

From

$17,000per project

  • Positioning and the category decision
  • A claim small enough to be true on day one
  • The list of what will not be said yet
  • The launch plan: the room, and who is invited

Programme

The full practice

Launch Programme

A launch where the position you take will be the one you keep.

From

$62,500per launch

Everything in the Launch Strategy Sprint, plus

  • The launch moment — designed, cast, and built to the standard of the promise
  • The room: who is invited, and what it says on your behalf
  • The proof engine — the photography, film and record of the night

Partnership

Market Entry Partnership

The twelve months after the launch, while the first proof is still being made.

From

$10,750per month

After the Launch Programme, every month

  • The proof engine, run for the twelve months after the launch
  • Market entry, East to West
  • The category decision reviewed each quarter against evidence

KAY Intelligence

What the intelligence practice builds. Each build is priced as a range, and the strategy call sets where yours lands.

Websites

Built to be read, found and acted on.

Sprint

Launch Site

A new company, venture or offer that needs a credible first site.

$8,000 to $9,000per project

  • Up to fifteen pages, designed and built
  • Mobile-first, accessible to WCAG 2.2 AA
  • Search foundations — metadata, sitemap, structured data
  • An inquiry form that lands in your inbox

Programme

The full build

Brand Website

An established business whose site has to carry the brand, the proof and the sale.

$20,000 to $22,500per project

Everything in the Launch Site, plus

  • Up to fifty pages on a design system of its own
  • Booking and CRM connected to every form
  • Existing content migrated, old addresses redirected
  • A speed budget, measured before launch
  • Your team trained to run it

Partnership

Website Care

A site that should keep improving after launch, not just stay online.

$1,600 to $1,800per month

After the Brand Website, every month

  • Updates, security and backups
  • A monthly speed and accessibility check
  • An agreed allowance of changes each month

AI Assistants

Answers from your own pages, and hands the conversation to a person.

Sprint

Site Assistant

A site that gets the same questions every week, answered by nobody out of hours.

$5,800 to $6,500per project

  • An assistant that answers only from your own pages
  • Guardrails — what it will not say, written down
  • Every conversation logged for you to read
  • One channel: your website

Programme

The full build

Lead Assistant

A business where the enquiry is the sale, and a slow reply loses it.

$12,750 to $14,000per project

Everything in the Site Assistant, plus

  • Names and emails captured into your CRM
  • Booking handed over inside the conversation
  • Memory across the whole conversation
  • A second channel beside the website
  • An admin view of every conversation and lead

Partnership

Assistant Care

An assistant that should get better every month, not drift.

$2,400 to $2,700per month

After the Lead Assistant, every month

  • Conversations reviewed, gaps closed
  • Knowledge updated as the site changes
  • A monthly check against a fixed set of questions
  • Model usage and cost watched

Automation

The model takes the repetition; a person keeps the judgement.

Sprint

AI Workflow Design

One process that eats hours every week and still needs judgement.

$7,000 to $7,800per project

  • One workflow mapped to where the judgement is spent
  • Built, with the prompts and guardrails behind it
  • Documented, with an owner on your team

Programme

The full build

Automation System

A team whose tools were adopted and changed nothing.

$12,000 to $13,500per project

Everything in the AI Workflow Design, plus

  • Connected workflows across marketing and operations
  • Content & marketing automation, in your brand's own voice
  • A publication checkpoint where a person signs off
  • Your team trained inside the build

Partnership

Automation Care

Workflows that should keep up with the business they run in.

$2,200 to $2,400per month

After the Automation System, every month

  • Monitoring, and fixes when something breaks
  • Workflows improved or added within an agreed allowance
  • A monthly review of what ran and what failed

CRM

One record of every lead, and the next step on each one.

Sprint

CRM Setup

Leads living in inboxes, spreadsheets and someone's memory.

$8,000 to $9,000per project

  • Pipeline stages, fields and owners defined
  • Existing contacts cleaned and imported
  • Website forms feeding the CRM
  • Follow-up reminders and assignment rules

Programme

The full build

CRM & Growth System

A business that wants to know which channel is working and which is merely busy.

$16,000 to $18,000per project

Everything in the CRM Setup, plus

  • Email sequences and lead scoring
  • Website, assistant and booking connected
  • An instrumented funnel and a pipeline dashboard
  • A review cadence, and your team trained to run it

Partnership

CRM Partnership

A pipeline that should be reviewed, not just recorded.

$4,000 to $4,500per month

After the CRM & Growth System, every month

  • The CRM run and kept clean
  • A monthly pipeline review against the numbers
  • New sequences and automations as the offer changes

Supporting services

Priced on their own, or added to any tier.

  • 01Brand architectureFrom$9,250 per project
  • 02Consulting sprintsFrom$10,000 per project
  • 03Growth planningFrom$7,750 per project
  • 04AI workflow design$7,000 to $7,800 per project
  • 05Launch strategyFrom$11,500 per project
  • 06Executive storytellingFrom$7,000 per project
  • 07Personal & executive brandingFrom$7,750 per project
  • 08Market entry, East to WestFrom$15,500 per project

What sets the final number

Scope
The tiers are starting points. Anything added to one is priced and agreed before the work starts.
Events and launches
The fee covers strategy, design, direction and measurement. Production — venue, catering, fabrication and suppliers — is budgeted with you separately.
Platforms and usage
Software licences, AI usage and hosting are paid to their providers directly, and are not part of the fee.
Currency
All prices are in US dollars.

Not sure which tier fits? That is what the first conversation is for.

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