Ehsan Kaykhah | KAY

Services

Intelligent Experiences

Premium events should feel unforgettable, and they should work like systems.

KAY designs and delivers launches, brand experiences, offsites and high-touch events that are visually strong, operationally smooth and strategically aligned. The format is not borrowed from a template — it is built from the WINDOW methodology: six editions designed, four delivered, and measured every time.

What's included

  • 01Concept development
  • 02Guest journey design
  • 03AI-assisted personalisation
  • 04Production planning
  • 05On-site flow
  • 06Post-event amplification

Why it matters

AI is not the theme. AI is the layer that makes the experience sharper, smarter and more useful before, during and after the event.

Selected work

What you get

  • A room composed of the right people, not the most people
  • A guest journey that carries one strategic idea end to end
  • Relationships that outlive the event by months
  • Measured outcomes, not attendance figures

How it runs

Starts from

A launch, an offsite or a brand moment with a date on it — and an audience you would rather compose than fill.

  1. 01

    Concept

    One strategic idea the evening is about, and the honest sentence explaining why these particular people are being asked to give up a night.

    Hands on

    A concept, and a reason for the room that survives being said out loud.

  2. 02

    Guest journey

    Who is invited and why, what happens in the first four seconds, and every transition after it — designed here rather than left to the venue.

    Hands on

    A journey map, and a guest list with a reason beside each name.

  3. 03

    Personalisation

    The AI layer, used where it removes work: matching who should meet whom, briefing the host, and drafting the follow-up before the night instead of after it.

    Hands on

    A briefed host, a matched room, and a follow-up that is already written.

  4. 04

    Production

    Suppliers, run sheet and the seams — arrival, transitions, the handover between speakers — which is where a room fails when it fails.

    Hands on

    The night, at the standard the strategy promised rather than the one the budget defaulted to.

  5. 05

    After

    What the night was worth is settled in the fortnight after it: the follow-up, the footage, and the measurement against what the concept stage called a good night.

    Hands on

    A measured result, and a set of assets the next twelve months can be sold with.

You are left with

A measured result rather than an attendance figure — and the footage, the guest list and the follow-up that make the next one easier to fill.

What goes back

Every edition of a format is easier than the one before it, because the follow-up of the last one is the guest list of the next.

Pricing

The practices that run inside this programme, and what each tier costs.

See pricing

03Events & Experiences

Sprint

Experience Concept

A date, a budget, and a reason for gathering people that is still a theme rather than an objective.

From

$12,500per project

  • Event strategy & concept
  • Curated guest and audience design — a reason beside each name
  • A designed guest journey
  • A definition of a good night, agreed in advance

Programme

The full practice

Signature Experience

A launch, an offsite or a brand moment with a date on it — and an audience you would rather compose than fill.

From

$37,500per event

Everything in the Experience Concept, plus

  • Experience & space design
  • Production and on-site flow
  • AI-assisted personalisation — who should meet whom, a briefed host
  • Post-event measurement and amplification
  • The footage that proves it happened

Partnership

Format Partnership

A format that runs every season, where the follow-up of one edition is the guest list of the next.

From

$27,500per edition

After the Signature Experience, every edition

  • Sponsor & exhibitor programmes
  • Each guest list built from the follow-up of the edition before
  • Each edition measured against the one before it

04Brand Launch & Market Entry

Sprint

Launch Strategy Sprint

Something with no history: a first edition, a new venture, a market that has never heard the name.

From

$17,000per project

  • Positioning and the category decision
  • A claim small enough to be true on day one
  • The list of what will not be said yet
  • The launch plan: the room, and who is invited

Programme

The full practice

Launch Programme

A launch where the position you take will be the one you keep.

From

$62,500per launch

Everything in the Launch Strategy Sprint, plus

  • The launch moment — designed, cast, and built to the standard of the promise
  • The room: who is invited, and what it says on your behalf
  • The proof engine — the photography, film and record of the night

Partnership

Market Entry Partnership

The twelve months after the launch, while the first proof is still being made.

From

$10,750per month

After the Launch Programme, every month

  • The proof engine, run for the twelve months after the launch
  • Market entry, East to West
  • The category decision reviewed each quarter against evidence

Related work

All work