Ehsan Kaykhah | KAY

Ventures/2026 —

NEWMAN

The experience arm, built for the American market.

The hall of white frames at WINDOW DISPLAY, each setting an identical structure holding a different brand, Tehran
Discipline
Experiences & Events, California
Status
In registration, 2026
Years
2026 —

NEWMAN is the operating company for Intelligent Experiences: launches, brand activations, executive offsites and high-touch events for organisations that need the room to do actual work, not just look expensive.

It carries the WINDOW methodology forward — curated audiences, designed guest journeys, spaces built around a strategic idea — and adds the layer that was not available in 2020. AI is used before the event to sharpen who is in the room, during it to personalise the journey, and after it to turn a night into a pipeline.

NEWMAN is in registration in 2026. Engagements are currently taken directly through KAY.

Capabilities

  • Launches & brand activations
  • Executive offsites
  • Guest journey design
  • AI-assisted personalisation
  • Production & on-site flow
  • Post-event amplification